xChangePlus
brand identity
![originalRetina.alt](/media/images/bg%402x-1x.png)
We've developed a new corporate identity and a website for a real estate project management SaaS platform. With us this American startup obtained a new freshlook.
xChangePlus is a SaaS-platform for project management in the real estate industry. The service simplifies communication, document turnover and project planning.
Idea. xChangePlus optimizes the real estate business flow: client communication, deadlines and documet turnover. Let’s put it this way — the service brings everything together «under one roof».
Logo. Based on that idea we created a dynamic logo that served as a basis for the new bran identity.
![](/static/img/xchange-style/logo.gif)
Branded graphics is easily recognazed due to colors, borders and the «+» sign.
![Redis - xchange-style](/static/img/xchange-style/cards.png, /static/img/xchange-style/cards%402x.png 2x)
![Redis - xchange-style](/static/img/xchange-style/cards-mobile-short.png)
Main page. With the new identity we crafted a narrative that showcases how the service helps all players of the real estate business.
![Redis - xchange style mainpage screenshot](/static/img/xchange-style/screen-mainpage-short.jpg)
Inner pages. Here we allowed for the new identity to evolve by using animated icons, illustration and branded elements.
![Redis - xchange style mainpage screenshot](/static/img/xchange-style/screens-inners-short.png)
![Redis - xchange style mainpage screenshot](/static/img/xchange-style/screens-inners-mobile-short.png)
Responsiveness. The new site is user-friendly on all screens.
![xchange-style devices](/static/img/devices/xchange-style-devices.png, /static/img/devices/xchange-style-devices%402x.png 2x)