IKEA. New ideas for gifts
![originalRetina.alt](/media/images/header-bg-w500%402x-1x.jpg)
Together with Instinct we added a little bit of magic to everyday things: we developed a genuine holiday project for IKEA.
IKEA thinks through all the details of its work, tries to be user-friendly, and 100% understandable. The digital brand should replicate that.
Flexibility. With the help of abstract background and photo content, a project can be adapted to any holiday.
![Ikea backgrounds](/static/img/ikea/backgrounds.png, /static/img/ikea/backgrounds%402x.png 2x)
We created three backgrounds for three big international celebrations. Each of these videos identifies with the holiday and conveys its atmosphere.
Mechanics. You simply need to press a button in order to transform your everyday life. Click! And the magic happens — ordinary objects from the IKEA stores transform into cute personalized gifts.
IKEA products were included in a big photoshoot in order to make the big idea happen. The contrast between everyday and holiday characters shows how a cooking pot can become a charming surprise.
![Ikea screen](/static/img/ikea/screens-en.jpg, /static/img/ikea/screens-en%402x.jpg 2x)
Technology. Effective transformation of objects is provided by a mask that looks like a sequence in canvas. And yes, this effect works across different platforms.
Responsiveness. We devoted ourselves to keeping complete all the functionality across mobile devices.
![Ikea devices](/static/img/devices/ikea-devices.png, /static/img/devices/ikea-devices%402x.png 2x)
Summary. In just one month we added some magic to the communication between IKEA and thousands of its customers.
- Product
- Content Strategy
- Design Strategy
- Launch Strategy
- Roadmapping
- Design
- Art Direction
- Illustration
- Motion Design
- UI/UX Design
- Technology
- Python Backend Development
- Canvas, HTML5
- Rich CSS3 Animations
![shapiro (header)](/media/images/header-bg2x_5-crop.jpg)
Next project
Shapiro Auction House